Apple working on a smart home hub… but should they fix Siri first?

If I could give one piece of advice to Tim Cook…

“Fix Siri before launching another ambitious gadget.”

There hasn’t been a truly game-changing product since the Apple Watch in 2015.

  • Vision Pro is impressive but has an identity crisis and a massive price tag.
  • A home hub? People already use iPads stuck to their fridges or walls.
  • Apple Intelligence? What even is that?

I usually love seeing new products, but this one should have waited. If Apple doesn’t improve its software, this might be another frustrating device, dragged down by Siri.

I hope it does better than the HomePod + Apple TV combo… and doesn’t end up like the Humane AI Pin (not an Apple product, but still worth remembering).

What do you think? Was this the right move, or should Apple focus on fixing its software first?

Thinking Apple has to choose between improving Siri and making new hardware is silly.

That’s like saying, “Don’t bother eating healthy until you start going to the gym.”

The last real hit product was the M1 MacBook.

Blake said:
The last real hit product was the M1 MacBook.

What about AirTags? That was 2021.

Blake said:
The last real hit product was the M1 MacBook.

I’d argue Vision Pro counts. It’s pricey, but the tech is next-level.

Jules said:

Blake said:
The last real hit product was the M1 MacBook.

I’d argue Vision Pro counts. It’s pricey, but the tech is next-level.

M1 MacBook actually changed the industry. Every company I worked at wanted them. Other manufacturers had to rethink battery life, efficiency, and performance.

Vision Pro is cool tech, but I don’t know anyone who owns one.

Jules said:

Blake said:
The last real hit product was the M1 MacBook.

I’d argue Vision Pro counts. It’s pricey, but the tech is next-level.

How are we defining a ‘hit’ product?

@Harper
Better than anything else out there.

The way you interact with Vision Pro feels like the future.

I’m not an Apple fanboy, but once you try it, it’s different.

Jules said:

Blake said:
The last real hit product was the M1 MacBook.

I’d argue Vision Pro counts. It’s pricey, but the tech is next-level.

Cool demo, but I sent mine back after 24 hours.

Blake said:
The last real hit product was the M1 MacBook.

When I said ‘hit product,’ I meant a whole new category.

MacBooks just evolved.

Jordan said:

Blake said:
The last real hit product was the M1 MacBook.

When I said ‘hit product,’ I meant a whole new category.

MacBooks just evolved.

  • Apple Silicon: 2010
  • Apple Watch: 2015
  • AirPods: 2016
  • HomePod: 2018
  • Vision Pro: 2024

@Mackenzie
Most of these are just add-ons for the iPhone. The Apple Silicon move was mostly about controlling their supply chain.

They also spent years and billions dodging wireless patent fees lol.

Charlie said:
@Mackenzie
Most of these are just add-ons for the iPhone. The Apple Silicon move was mostly about controlling their supply chain.

They also spent years and billions dodging wireless patent fees lol.

And yet those ‘add-ons’ helped Apple pull in $100 billion a year lol.

@Mackenzie
Yeah, they print money, but that’s like saying adding recipes to Apple News is a new product category.

Most of what they do now is squeezing more out of the iPhone. shrug

@Mackenzie
HomePod and Vision Pro flopped, though…

Tatum said:
@Mackenzie
HomePod and Vision Pro flopped, though…

Okay… and?

Nothing big since the 2015 Apple Watch?

The Watch didn’t even take off until Series 3.

Since 2015, we’ve seen AirPods, HomePod (the mini actually sold well), Face ID, M-series Macs, the Studio, AirTags… the list goes on.

This whole ‘Apple stopped innovating’ thing is nonsense. Every few years they release something that ends up in millions of homes, pockets, or offices.

Tavis said:
@Harley
The expectations people have for Apple are insane.

AirPods and AirTags alone could be Fortune 500 companies on their own.

They’re doing fine.

Exactly! People keep repeating ‘Apple hasn’t been the same since Steve Jobs’ like he was personally designing every product.

He stepped away years before he passed.